Hello, I’m Likeith.
A Product Designer who enjoys untangling complexity and shaping it into meaningful experiences :)
Hello, I’m Likeith.
A Product Designer who enjoys untangling complexity and shaping it into meaningful experiences :)
With 2.5+ years of experience, crafting ad tech experiences @GreedyGame.
With 2.5+ years of experience, crafting ad tech experiences @GreedyGame.
PERFORMANCE UX / DASHBOARD DESIGN
PERFORMANCE UX / DASHBOARD DESIGN
Productized Offerwall Promotions into a Scalable Growth Engine
Productized Offerwall Promotions into a Scalable Growth Engine
Transformed manual reward boosts into a self-serve promotions system, enabling publishers to schedule multipliers, launch campaigns, and track real-time performance with full autonomy.
Transformed manual reward boosts into a self-serve promotions system, enabling publishers to schedule multipliers, launch campaigns, and track real-time performance with full autonomy.
Drove +62% revenue during campaigns and +28% engagement uplift.
Drove +62% revenue during campaigns and +28% engagement uplift.
PRODUCT DESIGN / GAMIFICATION / GROWTH
PRODUCT DESIGN / GAMIFICATION / GROWTH
Shaped the core earning experience for CashPlay
Shaped the core earning experience for CashPlay
Owned the end-to-end UX across onboarding, reward mechanics, tracking states, and redemption — aligning complex backend systems with a clear, emotionally reinforcing front-end experience
Owned the end-to-end UX across onboarding, reward mechanics, tracking states, and redemption — aligning complex backend systems with a clear, emotionally reinforcing front-end experience
Strengthened core engagement, increasing average play time by ~70%.
Strengthened core engagement, increasing average play time by ~70%.
CONCEPT APP / RESEARCH
CONCEPT APP / RESEARCH
Built a volunteering experience around social accountability
Built a volunteering experience around social accountability
After experiencing firsthand how fragmented and isolating it felt to find local volunteering opportunities, I designed Link as a solo end-to-end product.
After experiencing firsthand how fragmented and isolating it felt to find local volunteering opportunities, I designed Link as a solo end-to-end product.
Designed a complete mobile prototype with onboarding personalization, local discovery, event creation and profile systems.
Designed a complete mobile prototype with onboarding personalization, local discovery, event creation and profile systems.
WEBSITE REDESIGN
WEBSITE REDESIGN
Crafted a high-conversion website redesign for PubScale
Crafted a high-conversion website redesign for PubScale
Redesigned the website architecture to move from feature-heavy communication to outcome-led storytelling. Introduced clearer integration flows, proof points, and stronger CTAs tailored for gaming and app publishers.
Redesigned the website architecture to move from feature-heavy communication to outcome-led storytelling. Introduced clearer integration flows, proof points, and stronger CTAs tailored for gaming and app publishers.
Reduced bounce rate by 28%, and increased average session time by 1.8×
Reduced bounce rate by 28%, and increased average session time by 1.8×